HVAC SEO and ads pricing, posted like a reading on the wall
Heating and air companies like a number they can read without a phone call, so the monthly fees for HVAC SEO and for paid ads are printed below. Pick the level that matches how much work your crews can run, and change levels when the weather or the board changes.
Organic growth plans for HVAC companies
Organic Growth Silver
$1,495/mo
Pick Silver when the website you have is staying. Our work sits beside it: pages for what people type with a dead thermostat in hand, a Maps listing put in order and a written recap at month end.
- Twenty-five landing pages go live every month, each answering one heating or cooling search
- Four Strategic Content Assets monthly, drawn from the questions homeowners put to a dispatcher
- Your current site checked for slow pages, thin titles and dead links, with the repairs made by our team
- Google Business Profile built out properly, its service area drawn around the towns your vans can reach
- Duplicate listings merged and a steady habit of asking paid customers for a review
- Phone calls and form requests logged against the page that earned them, so the monthly recap can name the winners
- A written recap each month listing what went live, what moved and what we would try next
Organic Growth Gold
$2,495/mo
Gold doubles the page output and adds a website our team builds and keeps running, for a company that wants its pages, its listing and its site handled as one job.
- Fifty landing pages published each month, split between repair, tune-up and replacement searches
- Eight Strategic Content Assets a month, with seasonal topics queued ahead of the rush
- A managed website for your company: we build it, host it and make the editsSite not included
- Maps listing work plus a review routine tied to each finished job
- Pages for each town and system type you service, so a search in a nearby town finds you
- Technical upkeep on titles, headings, load speed and site structure
- Call and form tracking set up, with every request traced back to the page that produced it
- AI search readiness: plain, quotable facts about your company on its own pages
- A written recap every month of what shipped, what moved and what is next
Organic Growth Platinum
$3,495/mo
Our biggest monthly load, built for a company with several branches, many towns or a fleet that needs the phones busy all year, with the managed website included.
- One hundred landing pages every month, spread across branches, towns and system types
- Twelve Strategic Content Assets each month, planned around the heat and cold calendar
- A managed website, hosted, updated and expanded by our team as the page count growsSite not included
- Local link work: community sponsorships, supplier pages and local directories you qualify for
- Listing and review upkeep for every branch, each with its own Maps profile
- Service-area pages for each town a truck can reach on a normal day
- Seasonal page sets prepared well before the first hot week and the first cold snap
- Technical care of titles, headings, speed and structure on every page we add
- Call and form tracking per branch, with requests traced to the page behind them
- A monthly planning conversation with our team about the pages and what the calls show
Plans renew each month. To stop, tell us before the next invoice and the ads and pages simply stop being billed. Ad spend is separate and goes directly from you to Google, Bing or Meta.
Ad management plans for one platform, two or three
One ad platform
$895/mo
Choose the one platform where your next calls are most likely to start. We build the campaigns, keep them tidy and report on them, and ad spend goes straight to that platform.
- A single platform of your choosing: Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram)
- Campaign build, ad copy and landing page matching, with repair and replacement kept apart
- Negative keywords maintained so car air conditioning and window unit searches stay out
- Ad schedule set around the hours your phones are covered
- Call and form tracking from the first click
- Ad account opened in your company name, with the logins in your hands
- A month-end read of spend, calls and form requests
Two ad platforms
$1,595/mo
Two platforms planned together, so one budget plan covers both and the reporting lines them up side by side.
- Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), planned as one
- Campaigns for repair, tune-up and replacement built on each platform, each with its own budget
- Negative keyword upkeep on both platforms
- Ad schedules and budgets shifted for the hot and cold stretches
- Call and form tracking across both platforms
- Ad accounts opened in your company name, with you holding the logins
- One month-end read that sets both platforms next to each other
Three ad platforms
$2,295/mo
Google, Bing and Meta in one plan: searchers on Google and Bing and homeowners scrolling Facebook and Instagram all reached from one budget plan.
- All three platforms in one plan: Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram)
- Campaign builds that treat each platform as its own kind of audience
- Negative keyword and placement upkeep across all three
- Budgets moved between platforms as the weather and the board change
- Call and form tracking joined up across all three
- Ad accounts opened in your company name, with the logins in your hands
- A single month-end read of every platform together
Plans renew each month. To stop, tell us before the next invoice and the ads and pages simply stop being billed. Ad spend is separate and goes directly from you to Google, Bing or Meta.
What the posted fees cover for a heating and cooling company
Start with the clicks. The ad platforms bill you directly for the ad spend, on your own card, and it never shows up inside our invoice. What you pay us is the fee for planning, building, watching and adjusting the campaigns, and for the tracking that shows which ad rang the phone. If your board fills in a heat wave, lower the spend that week without touching our fee, and raise it once the vans open up.
Beginning costs nothing extra. There is no startup fee, so the first invoice is the same size as every other one, and nobody has a binder to sign. Either side can end the arrangement with a note, the way a service company would want its own agreements to work.
The website is the one item that depends on the plan. Gold and Platinum include a managed site, with hosting and upkeep handled for you. Silver is for companies that already like their current website and want the search work around it.
Our SEO page explains what the monthly landing pages are for, and the paid ads page explains how the platforms are split. A few things sit outside every plan: we do not set prices for your repairs or installs, write promises about response times, or publish an offer you have not approved. Claims about your company, equipment details and anything a regulator or an ad platform may care about are yours to word and check, and we place them as written. Questions about which level fits? Use the contact page.
Pricing questions from heating and air owners
Is there a startup fee for HVAC SEO or ads?
No. The first month is billed at the posted plan price, with nothing added for getting started.
Am I locked in through a cold snap or a heat wave?
No. The plans run month to month, so you can move between levels or stop when your season shifts. We would rather you stay because the phones are ringing than because a form says you must.
Does the ad fee include the money spent on the clicks?
No. The fee pays for management. The clicks are billed by Google, Bing or Meta Ads (Facebook and Instagram) to your own account, in whatever amount you set.
Which organic growth plan includes a website?
The Gold and Platinum plans. Silver is meant for a company that already has a site and wants the search work added around it.
Can I run SEO and ads together?
Yes, and many companies do. Pages carry the quiet months, ads cover the rush, and one tracking setup shows which source produced each call.
Do your prices say anything about what I charge homeowners?
Nothing at all. What you charge for a repair, a tune-up or a change-out is your business, and it stays off the pages we write unless you supply and approve the wording.
Which season is your dispatch board dreading, and which one should fill it?
Tell us how many trucks you can send out, the towns you cover and whether repair calls or replacement installs should fill the next stretch. Round numbers and rough notes work fine.
The dial, the house cutaway and the condenser fan on this site are drawings. They forecast nothing and they show no company's work.